Werbefilm | 2012

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SeitenverhältnisTV 16:9 (1 : 1,78)
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    Kurzinhalt

    Using the latest design tools with our new seamless engineering technology, adidas has created this first-of-its-kind running shoe, the adizero primeknit. While sport shoes are usually made from lots of separate pieces, this breakthrough method digitally knits the entire upper in just one.

    Knitting fused yarn allows us to fine-tune the exact amount of flexibility and support needed in every part of the shoe. This means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste.

    Credits:
    Client: adidas AG / www.adidas.com
    Head of Brand Design & Events: Kadie Casey
    Design Director: Anne Nebendahl
    Project Manager: Daniel Felke

    Agency:
    Thorsten Konrad – A Design Studio
    www.thorstenkonrad.de

    Production:
    Wildruf
    www.wildruf.com

    Produktionsfirmen

    FirmaAnmerkung
    Wildruf [at]