Subito - Das Sofortbild | © Reckfilm / SRF
© Reckfilm / SRF

Subito - The Instant Picture

  • Sternstunde Kunst - Das Sofortbild. Polaroid, Kunst und Popkultur (Working title)
All titles (3)
Documentary Feature | 2017-2018 | Essay | Switzerland


Brief synopsis

Dr. Land and the Polaroid Corporation. A story which starts out with an ingenious inventor in the postwar era and ends with a fantastic discovery which borders on magic! And so instant photography was born, a phenomenon which has shaped generations of snappers and photographers and called wildly experimental artists into action. And then half a century later in the digital age: the decline and end of Polaroid.

But there's life in the old dog yet: a plucky Austrian biologist who did not want to let the legend die has succeeded in rescuing instant photography at the last minute. What follows is its wonderful resurrection in the digital age as a cult object: impossible!

This unique story also highlights the practice of instant photography at the same time. A series of short image essays explores the essence of amateur photography and investigates the significance of this medium in the visual arts.

(Reck Filmproduktion)


ActorRole nameVoice actor / SpeakerVoice actor
Roland JaegerSänger [GS]


ColoristUeli Nüesch
Director of photographyUeli Nüesch
Director of photographyMichelle Ettlin
DirectorPeter Volkart
& Animation
& Animation
1st AD (local system)Anita Hansemann
EditorStefan Kälin
EditorPeter Volkart
ProducerFranziska Reck
Production managerFabiana Schuppli
Production managerClea Wanner
ScreenwriterPeter Volkart
Sound recordist (non fiction)Eliane Bertschi
Sound re-recording mixerGuido Keller
& Sounddesign
& Sounddesign

Distributing companies

Magnetfilm GmbH [de]


TypeCountryStationDate / TimeComment
First showingSwitzerlandSRF 1 [ch]Sunday, 07/04/2019