Commercial | 2018 | Germany

Main data

DirectorDenis Parchow
ProductionDog Ear Films

Shooting data

Number of shooting days2


Brief synopsis

The ad turns a traffic jam - a situation synonymous with anger, and frustration - into a moment of joy. As a driver of a silver car sits in traffic, he is startled by joyous people exiting their cars and joining a large dance scene. Joy spreads through the congested streets as more and more people join the party. The final image and key visual shows all the people standing on top of their cars, celebrating despite being stuck in traffic. All because with FRI:DAYs insurance policy, drivers don’t have to pay if their car is not moving. Catchy music underscores the musical feeling and - lyrically - delivers the core message of the campaign: For my car insurance I only pay when I drive, I pay per kilometer!


ColoristSergej Jurisdizkij
Director of photographyVolodymyr Ivanov
DirectorDenis Parchow
EditorTom Kaufhold
ComposerAxel Tenner
ProducerPeter Golovtchiner
Line producerLara Schürmann
Assistant production managerBenjamin Schiller
PA internMoritz Wiesel

Production companies

Dog Ear Films


Image (VFX)Mind and Image GmbH & Co. KGColor Grading, VFX, Finishing