BMW stands for quality.
Not only the product shows its best side, but also the premises.
With a purchase, you not only acquire a high-quality vehicle, but also the entire experience at the point of sale. Because not only the end product is relevant, but also the packaging around it.
In this image film, we were able to convey the feeling of a familiar and luxurious location. The color grading helps the neutral colors with the colorful accents make the experience feel very luxurious and qualitative, emphasizing the actual atmosphere on location. The steady camera work and editing also enhance the feel-good character of BMW Welt. The different perspectives of the film show the all-round package that awaits a customer when picking up a car. Good advice is characterized by quality and trust. And that is exactly what BMW places great emphasis on.