Anna (Leni Wesselman), a young photo-journalist from Germany, travels to Serbia to work on a photo documentary. Arriving in Serbia's capital Belgrade, Anna quickly discovers that she can't realize her project the way she intended. Through the talkative cab driver Dzeki (Nenad Okanovic), she encounters the young Belgrade Maja (Jelena Rakocevic) working at a nearby fast-food restaurant. Driven by a desire for recognition, Anna starts to use the story of the young Serbian for her photo documentary without telling her. Blinded by the wish to change her life, Maja doesn't realize Anna's real intention.