In an age where media is more vast and more immediate than ever imaginable, Newsmakers takes the term "media war" to the next level. When the police botch catching a gang of robbers and it's all caught on camera, the public confidence in the police drops to an all-time low. To give the force an image transformation, PR director Katya proposes creating a reality show around the search-and-destroy mission to catch the gang. The special police force rescue effort backfires, but Katya manipulates the footage to make it seem like a victory. When the leader of the gang sees this phony "news" on TV, he begins to broadcast, via Web cam, what is actually happening. This is when the real war begins.