A Ride in 2049

A RIDE IN 2049 is a transmedia virtual reality experience in which users can travel in a virtual tour of Frankfurt, Chicago and Los Angeles in 2049. Mobility of the future will frame the event as a central theme and show how deeply and comprehensive computer-controlled mobility will shape our cities.

One current question will decisively shape the life and appearance of our cities in 30 years: How much space do we want to give to autonomous vehicles? The VR Experience is a journey forward in time to the year 2049, where the users get a first impression and a feeling for the very different visions of real cities in the future. The experience shows that decisions of today will shape the cities of 2049 – and that we have the choice now.

The Experience starts in the Los Angeles of the future. Myra, a future anthropologist and tour guide, welcomes the user. In front of her is a large, futuristic table with a digital citymap. In the back are skyscrapers glowing in the warm light of the sun.