In order to save her marriage Ida decides to do a personality change. From a restrained and submissive woman who is not really able to share her thoughts and feelings she develops to a person who becomes aware of herself and who now is able to make a claim. In the end Ida finds out that the personality change is not the solution to her problems.
The Personality Shop is a part of the research project Is Anything a Storytelling Device? funded by the EU MEDIA program.
Universities involved are:
BFM - Tallinn, Estonia
HFF - Potsdam,Germany
Aalto - Helsinki, Finland