Werbefilm | 2017 | Deutschland
Hauptdaten
Drehdaten
| Drehtage | 1 |
|---|---|
| Drehorte | München |
Projektdaten
| Seitenverhältnis | 16:9 (1 : 1,78) |
|---|---|
| Bildnegativmaterial | Redcode RAW 4K |
Kurzinhalt
The Campaign
We use the world’s food No. 1 and make a small change: With the label Penny Little Counts, instead of selling one kilogram of rice, we sell for example 55,027 grains of rice.
The grains of rice are counted mechanically and the amount of rice grains is individually stamped in big letters onto the packaging, saying: waste none. Therefore, we force the customers automatically to change perspective without changing anything by themselves. Additionally, we add the true value of every single grain by communicating what big effort of resources lays inside: days of growth, water, sunshine, transport, farmworkers craft. Now, would you like to waste any of this?
The Design & Branding titled Little Counts was done by Serviceplan Munich advertising agency for brand: PENNY dairy products in Germany.
We use the world’s food No. 1 and make a small change: With the label Penny Little Counts, instead of selling one kilogram of rice, we sell for example 55,027 grains of rice.
The grains of rice are counted mechanically and the amount of rice grains is individually stamped in big letters onto the packaging, saying: waste none. Therefore, we force the customers automatically to change perspective without changing anything by themselves. Additionally, we add the true value of every single grain by communicating what big effort of resources lays inside: days of growth, water, sunshine, transport, farmworkers craft. Now, would you like to waste any of this?
The Design & Branding titled Little Counts was done by Serviceplan Munich advertising agency for brand: PENNY dairy products in Germany.