The ad turns a traffic jam - a situation synonymous with anger, and frustration - into a moment of joy. As a driver of a silver car sits in traffic, he is startled by joyous people exiting their cars and joining a large dance scene. Joy spreads through the congested streets as more and more people join the party. The final image and key visual shows all the people standing on top of their cars, celebrating despite being stuck in traffic. All because with FRI:DAYs insurance policy, drivers don’t have to pay if their car is not moving. Catchy music underscores the musical feeling and - lyrically - delivers the core message of the campaign: For my car insurance I only pay when I drive, I pay per kilometer!
