Barnados - Line Up (Wettbewerb: Barnados - Believe in Children, we do!)

The advert features an old, beaten up woman at a police station, who is supposed to identify the offender from a line up of stereotypical suspects. The police are shocked as the old woman suddenly identifies a young boy to be offender.

The message: Don’t make this generation just another statistic!

The films’ goal is to motivate the public to reopen the debate about violence and poverty against kids whist being reminded to “Believe in our children – don’t judge them.”